Would you stop to pick up a penny off the floor? How about from a billboard ad? Chevrolet created a 20-foot billboard advertisement for the Aveo entirely out of one-pence coins in London’s New Oxford Street … which was stripped clean by passers in 30 minutes flat:

Chevrolet’s Les Turton commented:“There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first. We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”

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Have you ever wondered how the first banner ad looked like?

HotWired was the first web site to sell banner ads in large quantities to a wide range of major corporate advertisers. The first web banner sold by HotWired was paid for by AT&T, and was put online on October 25, 1994.

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Marketers are excited about the prospects for lickable ads, but also have to deal with the "ick" factor. Since magazines are often passed from reader to reader (think doctors' offices) there is a good chance that saliva could be left on the ad.

Readers are supposed to peel off the entire sticker on the Welch's ad before licking, says First Flavor, the company that developed the technology used in the ad. If someone doesn't rip off the whole sticker, First Flavor says, the flap can't reseal, giving people an easy way to know whether the ad has already been licked.

Source: Wsj

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