Have you ever wondered how the first banner ad looked like?

HotWired was the first web site to sell banner ads in large quantities to a wide range of major corporate advertisers. The first web banner sold by HotWired was paid for by AT&T, and was put online on October 25, 1994.

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Marketers are excited about the prospects for lickable ads, but also have to deal with the "ick" factor. Since magazines are often passed from reader to reader (think doctors' offices) there is a good chance that saliva could be left on the ad.

Readers are supposed to peel off the entire sticker on the Welch's ad before licking, says First Flavor, the company that developed the technology used in the ad. If someone doesn't rip off the whole sticker, First Flavor says, the flap can't reseal, giving people an easy way to know whether the ad has already been licked.

Source: Wsj

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